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Trade Show and Event Tips

Trade Show exhibiting is all about marketing your products or services at expositions, conferences, and trade shows. However, if you are new to exhibit or event marketing, you will be faced with more questions than answers: What size booth do I need? How much should I budget for show expenses? What the heck is freight drayage?

The following articles explore a wide range of trade show topics, such as Exhibit Marketing, Flooring Choices, and Booth Etiquette. Want to know more? Give us a call or send us an email. Whether you are a trade show novice or a trade show warrior, we look forward to turning your next event -- into an EVENT!

Table of Contents

Show Calendar and Photos

  1. Trade Shows and Conventions Listed by City -- June thru December 2010
  2. 15 Exciting Trade Show Exhibit Projects in 2009

Exhibit Marketing and ROI

  1. What You Should Know Before Buying Your First Trade Show Exhibit
  2. 10 Quick Tips for Any Trade Show Newbie
  3. 10 Easy Ways to Stand Out from the Pack at Your Next Trade Show
  4. The ABC’s of Trade Show and Exhibit Marketing
  5. What’s the Real Cost? Determining Your Exhibit and Trade Show Budget
  6. Building a Better Booth: Design and Planning
  7. Trade Show Marketing 101: Branding and Corporate Identity
  8. How to Use Trade Show Incentives
  9. Maximizing Your Exposure: Press Kits, Press Releases, and Trade Shows
  10. Conducting Product Demos at Trade Shows
  11. Customer Feedback: Using Surveys at Trade Shows

Design, Lighting, and Graphics

  1. Seven Critical Trade Show Exhibit Design Tips
  2. Selecting a Trade Show Exhibit Designer
  3. Trade Show Graphics that Sparkle and Shine
  4. Exhibit Signage that Speaks to Your Customers
  5. Four Valuable Lessons about Graphic Design
  6. Using Lighting to Create Mood
  7. Setting the Right Mood with Color at Your Next Trade Show
  8. Graphic Industry Terms Defined by an Insider -- Part 1

Trade Show Tips

  1. Pulling Back the Curtain. A Practical Guide to Onsite Trade Show Services
  2. 10 Tips for a Successful Installation and Dismantle
  3. Corporate Cloak and Dagger: Trade Show Exhibit Security Issues
  4. Another Crisis Averted -- Emergency Trade Show Booth Supplies
  5. Lessons Learned at Charm School: Speaking with Prospective Customers
  6. Seven Quick Tips to Trade Show Booth Selection

Display Products

  1. 10 Things to Consider Before Buying a Portable Hybrid Display
  2. Pop Up Display Secrets -- Direct from the Source
  3. Understanding the Hybrid Exhibit Solution
  4. Eco-Friendly Flooring Options Make it Easy to Be Green

Rental Displays

  1. Exhibits: Rental vs. Purchase; What’s Right for You?
  2. 10 Exciting Trade Show Rental Projects in 2009
  3. Now That You’ve Decided to Rent Your Trade Show Exhibit

Training

  1. Trade Show Exhibit Staffing: Do’s and Don’ts
  2. Are You Chewing Gum? The Basics of Trade Show Booth Etiquette
  3. What's the Difference between a Shopping Mall and a Trade Show?

Trade Show Resources

  1. Trade Show and Event Glossary – The Beginner’s Guide
  2. Trade Show and Event Associations, Resources, and Publications

General

  1. Post-show Wrap Up: What’s Done is Done
  2. Trade Show Follow-up Counts!
  3. The Basics of Business Entertaining and Building Friendships
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